I snapped this in the London Underground a few days ago. What’s wrong in this picture?

(Hint: What % is 30 seconds out of 3 minutes and 20 seconds?)
I snapped this in the London Underground a few days ago. What’s wrong in this picture?

(Hint: What % is 30 seconds out of 3 minutes and 20 seconds?)
It’s pretty painful to see a thing like that, knowing they probably spent a couple of millions in advertising using that image.
Nice horses though. Yihaa.